In today’s market, merely having an online presence is not enough. A fully developed business to customer (B2C) website will add significantly to the portfolio of existing physical locations. As customers become more demanding in an increasingly competitive market, a B2C portal becomes not only a point of sale tool, but a customer reference and research facility. Deployed correctly, a good E-Commerce strategy will prove to be the most profitable channel for your business.
The strategy to encouraging consumers to purchase online is having a site that inspires visitors, and provides the assurance that they are buying within a secure ‘virtual store’ environment. If your brand is unable to demonstrate a friendly and simple user interface, it is natural to presume your business will not deliver quality products with the expected level of service. The average visitor to a website looks at only three pages before going elsewhere and will leave at the slightest hurdle.
The internet is shifting the equilibrium of power between business and the customer.
When developing your e-commerce strategy, there are a number of key areas to be covered.