There are a myriad of reasons for developing an e-commerce sales strategy:
Your online store is never closed and is ‘always open for business’ to cater for consumer buying patterns.
- Quick sales cycle
Within a few minutes an online visitor can browse, choose and purchase.
- Anywhere anytime
Gives your brand an instant global market to consumers from all over the world.
- Minimal start-up costs
Before online retailing, selling direct to consumers was expensive. Establishing a retail outlet or printing a glossy look book could cost hundreds of thousands of pounds. With a virtual presence, you can sell direct to consumers worldwide for far less than a bricks and mortar outlet.
- Seamless Customer Communication
The ability to generate instant customer notification (using new age media such as Twitter, Facebook, SMS or email) to inform of delivery status or other information at a specific time or at regular intervals. Including a track and trace facility within your site, will reduce the volume of calls to your business enquiring on the status of a delivery.
- Streamline Processes
Electronic purchase orders and sales orders can be efficiently placed, tracked and managed.
Pre-formatted forms and enquiry pages will virtually eliminates processing errors. Buying and selling firms have the same views of the transactions, which make on line commerce more precise. Regular or repeat purchases and pricing can be selected through a customer profile, which is managed by them.